Preliminary task
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| Our flow chart-plan. |
This was our flow chart which gave us a clear plan of what are radio broadcast would sound like and how it would be structured.
Before we recorded our 30-40 second broadcast we created a script so we
can see what to say and prevent the risk of mistakes.
This picture shows Beatriz and Nayara recording their beginning
parts of the broadcast. We used Audacity to record our broadcast.
Editing:
This screen shot shows us putting a new track on the audacity program.
Editing the Jingle. The Jingle is very important for an audience to recognize a
show.
A zoomed in screen shot of one of the tracks. Here we are
cutting out dead air as its important that a radio program
does not have dead air as they show will lose listeners.
|
| Before we recorded our 30-40 second broadcast we created a script so we can see what to say and prevent the risk of mistakes. |
| This picture shows Beatriz and Nayara recording their beginning parts of the broadcast. We used Audacity to record our broadcast. |
Editing:
|
| This screen shot shows us putting a new track on the audacity program. |
|
| Editing the Jingle. The Jingle is very important for an audience to recognize a show. |
|
| A zoomed in screen shot of one of the tracks. Here we are cutting out dead air as its important that a radio program does not have dead air as they show will lose listeners. |
Understanding audiences using research methods
Research: A systematic method of collaborating different information to come to a specific conclusion.
Primary research: This is new research that is collected first hand. It means that the data that is being collected has never been used before and its specific to a certain task.
Secondary research: This is data that already exits and can be used for specific task if relevant. It means that secondary research is more likely to be reliable due to being used before.
Qualitative: This is data that is not numerical but, provides information in the form of words through descriptions.
Quantitative: This is data that is primarily numbers. It used statistical data to gain a conclusion.
Understanding Audiences:
The public is an audience for radios institutions. Their goal is to reach as many people as they can (that fit under their target audience.) but because there are so many people in the uk, its been split into different demographics to make it easier to talk about the public in sections. examples of different demographics are :age, gender , location, class,etc
there are two different types of audiences,
Mass media: which is the main public on a large scale. and
Niche audiences: this type of audience is usually minority and specialized.
Stuart Hall:To further my knowledge on audiences, I began research on the sociologist Stuart Hall. I looked at his theory of encoding and decoding. The theory show how he believed media messages are produced, published, and taken in by different audiences. He explained how he thinks the audience decodes the media based on persona experience, knowledge, social/economic status, etc.
Dominate reading: This type of reading is (for the majority of people in society) the natural/normal way of interpreting a text. This means the person reading this understands the text and doesn't have to question it. Also meaning they accept and agree with the information or message completely.
Negotiated reading: This means the message received was partly accepted and partly rejected.The person reading this message has decoded the information differently and their own views, beliefs, or personal situation has affected the meaning of the message.
Oppositional reading: This type of reading is when the audience completely rejects the message. so the person can decode the message however based on their beliefs and/or other factors they disagree with the message.
The hypodermic needle theory: This theory suggests the intended message given to an individual is directly received and accepted without thought/doubt. The theory uses the needle as a way of visually describing what they mean. So the audience passively accepts the message 'injected' into them by the mass media. This theory was created/ developed in the 1930s and the 1940s. The theory is used to explain different things like how children can be influenced by the media or how some people believe what they see in the media.
Summary of the Hypodermic syringe Theory.
The Cultivation theory: This theory examines the long term effects of TV. It states that the more time people spend 'living' in the TV world, the more likely they are to believe a social reality portrayed on TV. This theory was originally created by G.Gerbener and later expanded by Gerbener and Gross.They started research in the mid-1960s studying media effects, whether watching television influences the audiences idea and perception of everyday life, and how. Cultivation theory says that the more people who frequently watch TV are more likely to take in media messages. These viewers are exposed to more violence and therefore are affected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place then it actually is.
The theory suggests that this cultivation of attitudes is based on attitudes that are already in our society and that the media take those attitudes which are already present and re-present them bundled in a different way to their audiences.
Understanding audiences using research methods
Research: A systematic method of collaborating different information to come to a specific conclusion.
Primary research: This is new research that is collected first hand. It means that the data that is being collected has never been used before and its specific to a certain task.
Secondary research: This is data that already exits and can be used for specific task if relevant. It means that secondary research is more likely to be reliable due to being used before.
Qualitative: This is data that is not numerical but, provides information in the form of words through descriptions.
Quantitative: This is data that is primarily numbers. It used statistical data to gain a conclusion.
Understanding Audiences:
The public is an audience for radios institutions. Their goal is to reach as many people as they can (that fit under their target audience.) but because there are so many people in the uk, its been split into different demographics to make it easier to talk about the public in sections. examples of different demographics are :age, gender , location, class,etc
there are two different types of audiences,
Mass media: which is the main public on a large scale. and
Niche audiences: this type of audience is usually minority and specialized.
Stuart Hall:To further my knowledge on audiences, I began research on the sociologist Stuart Hall. I looked at his theory of encoding and decoding. The theory show how he believed media messages are produced, published, and taken in by different audiences. He explained how he thinks the audience decodes the media based on persona experience, knowledge, social/economic status, etc.
Dominate reading: This type of reading is (for the majority of people in society) the natural/normal way of interpreting a text. This means the person reading this understands the text and doesn't have to question it. Also meaning they accept and agree with the information or message completely.
Negotiated reading: This means the message received was partly accepted and partly rejected.The person reading this message has decoded the information differently and their own views, beliefs, or personal situation has affected the meaning of the message.
Oppositional reading: This type of reading is when the audience completely rejects the message. so the person can decode the message however based on their beliefs and/or other factors they disagree with the message.
The hypodermic needle theory: This theory suggests the intended message given to an individual is directly received and accepted without thought/doubt. The theory uses the needle as a way of visually describing what they mean. So the audience passively accepts the message 'injected' into them by the mass media. This theory was created/ developed in the 1930s and the 1940s. The theory is used to explain different things like how children can be influenced by the media or how some people believe what they see in the media.
Summary of the Hypodermic syringe Theory.
The Cultivation theory: This theory examines the long term effects of TV. It states that the more time people spend 'living' in the TV world, the more likely they are to believe a social reality portrayed on TV. This theory was originally created by G.Gerbener and later expanded by Gerbener and Gross.They started research in the mid-1960s studying media effects, whether watching television influences the audiences idea and perception of everyday life, and how. Cultivation theory says that the more people who frequently watch TV are more likely to take in media messages. These viewers are exposed to more violence and therefore are affected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place then it actually is.
The theory suggests that this cultivation of attitudes is based on attitudes that are already in our society and that the media take those attitudes which are already present and re-present them bundled in a different way to their audiences.
Me as an Audience:
Mostly everyone now uses media in their daily lives, whether it's too communicate, entertainment, etc it's everywhere. Media has many forms such as newspapers, radio shows, magazines, social networks, & more. All of which are available for everyone and easy to use. As well as having many forms, it also has many purposes such has to inform (news), entertain (videos, pictures) and to communicate (chat rooms). Media helps to connect people and gives people a better understanding of the world and different cultures as its easy to get this information. Media can also target different age groups, ethnicity , genders etc.(demographics)
I use different forms of media in my daily life for example WhatsApp. WhatsApp is apart of the social network group. it allows me to text or call my friends (or contacts) for free. It has many features along it it such as you can create a profile with a profile picture and edit your name with icon (known as emoji s) and even give your self a status. it comes with option or you can create your own. Another thing whats app enables you to do is change the background of your chats.it can be a personal picture from your camera roll or a picture which they will supply. Another fun feature is that it allows you to make a group chat with your friends which also comes with a separate profile for the group and makes it easier too talk to a lot of people at once. This is why I use Whats app and why its also one of my favorite forms of media.
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| Its a simple logo but uses bright colour I assume its to make it stand out. |
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| This is what Whats app looks like once downloaded to an iPhone. |
Another social network I use is Twitter. Twitter is quite new to the media world, It was introduced in 2007. Since then it has changed and been updated to be the app it is today. The main purpose of twitter is to voice your opinion or a thought you might have (in 140 characters or less) which is also known as a 'tweet' referring to the bird in the logo. If another user agrees with what your saying, they can favorite what you've posted or re-tweet it which is another form of quoting). It's good for all ages (with the exception of young children). People can make profiles on it with profile pictures and bio's. You can also uploads videos and pictures, to share with your followers. It also has a trending section which allows you to see what the majority of people are talking about and see what's going on. It also makes it easier to see the news as the news have their own profile given updates through tweets and videos. It makes easier to see what people favorite celebrities or friends are up too. It also includes the feature of a private chat room so you can talk to people without everyone seeing.
I do not really use twitter to create tweets. I mostly use it to see whats trending and what's happening in the world. However, a lot of my friends have twitter and use it daily, posting tweets, etc. Overall I wouldn't say it's my favorite from of network to use but I still use it to browse.
What is the meaning of local?
The term Local is defined as being relative or restricted to a persons area. Local is the opposite to national. National is defined as being common to the nation. And this is similar to international. International refers to existing or carried between nations.
This would help with my main task when trying to understand local as we needed to fully understand the local area which we would choose and what was happening in the area.
The term Local is defined as being relative or restricted to a persons area. Local is the opposite to national. National is defined as being common to the nation. And this is similar to international. International refers to existing or carried between nations.
This would help with my main task when trying to understand local as we needed to fully understand the local area which we would choose and what was happening in the area.
There are many factors that make a good news story but before we look into detail about that I wanted to cover the basic different stories you can get in news and which are hard news and soft news.
Hard News: Is usually news about politics, economics, conflict, court ,(serious stories) etc. Its main aim is to inform the audience and this type of news is usually update or live.
Soft News: This type of news is usually for entertainment purposes. Its often longer and written as a feature story.
What makes good news?-News values
I did research into what makes a good news story and I came across this video which was a journalist explaining the general guidelines ( or as she often referred to as the news values) to a news story. She explained that when becoming a journalist you learn these basic guidelines to help pick out news worthy stories and after a while it just comes naturally to a journalist. She then explained the 11 guide lines she would think of when choosing a news worthy story.
Evaluating the codes and conventions for a radio show.
This is my Devon audio. From this audio I was able to identify a number of codes and conventions. I recorded 6 minutes of audio as our main task has to be 5 minutes and I think identifying codes and conventions with this amount of audio will help me to incorporate the same amount of codes and conventions in my main task.
This is the Jingle which informs the audience that it is the start of the radio show. it clearly informs the news is about to start and because different radio shows have different jingles your able to identify which show you are listening too. It has a good effect as it grabs the audiences attention with a sudden up beat sound.
This code and convention is similar to radio identification.This is where both presenters of the radio show are announced just before they start to announce the news. it is effective as the audience is able to recognise the presenters they usually listen to and also know the news is about to begin.
This is also another important code and convention. An interview acts as evidence towards the news item the presenter is talking about which can be very helpful when trying to engage listeners. It can be done outside, in the studio or even as a Vox pop.
The audio above shows when the presenter reminds the audience who they are and what radio station they are listening to. This is to inform and remind the audience where the news is coming from.
Another code and convention I was able to find in this 6 minutes of audio was no dead air. This is an important one as it constantly keeps the audience engaged. If there was long pauses and no sound when someone wasn't speaking the audience would get bored or not want to engage with the show.
VLOG:
Commercial radio:
one of the major differences between the radio broadcast is that commercial radio included adverts,
Content analysis using local radio news bulletin + NEWS VALUES.
understanding audiences using research methods -RAJAR:
Rajar was useful in giving me details about audience figures and helped my understating of the listeners of local radio news.
We then decided what we were going to talk about in each topic:
We thought a Vox Pop was the best way to get a variety of opinions and different view points.
This is the script Beatriz created. She put my voice in there to make a variety of voices rather than Henry constantly talking. we learned this is a good way to keep the audience engaged as the change in voice is something different.
Hard News: Is usually news about politics, economics, conflict, court ,(serious stories) etc. Its main aim is to inform the audience and this type of news is usually update or live.
Soft News: This type of news is usually for entertainment purposes. Its often longer and written as a feature story.
What makes good news?-News values
I did research into what makes a good news story and I came across this video which was a journalist explaining the general guidelines ( or as she often referred to as the news values) to a news story. She explained that when becoming a journalist you learn these basic guidelines to help pick out news worthy stories and after a while it just comes naturally to a journalist. She then explained the 11 guide lines she would think of when choosing a news worthy story.
- Firstly, time. News that is new or recently happening is very engaging to an audience as it must be serious news for it to be covered live or posted online extremely recent. Timing can also suggest it could affect the audience has its currently happening. even recent updates on an old story.
- Secondly proximity, meaning distance from the audience. For example a small event happening in Glasgow will not really affect the people living in London so there's a great chance it wont reach the news due to the distance of the location.
- Next is ....
- Also bad news. This is usually based around conflict or an unfortunate tragedy. People will want to be informed about these event as soon as possible for many reason for example just to have the knowledge of whats going on or to see if they will be affected by it (or their family and friends.)
- Impact is another important factor. So this just simply means the number of people that are affected or involved.
- Celebrities/Elite. This is just news that is considered news worthy however not everyone will deem this as important.
- Entertainment. Regular things or humor. These stories are usually uplifting and fun to read.
- Rescues & cures. Stories about recuse situations that have happened and potential cures as it effects everyone's lives.
- Follow ups, giving updates or bringing back on old story as more information has occurred since it was last reported.
- media agenda, certain news papers and TV news have a conform out look on a story.
- Lastly, negative news, negative news is mostly prioritized over up lifting news as it's seen as more important in some cases.
Evaluating the codes and conventions for a radio show.
I used the radio station from Devon to analyse the codes and convention of one of their radio broadcasts. I recorded around 6 minutes of the broadcast.
This is my Devon audio. From this audio I was able to identify a number of codes and conventions. I recorded 6 minutes of audio as our main task has to be 5 minutes and I think identifying codes and conventions with this amount of audio will help me to incorporate the same amount of codes and conventions in my main task.
This is the Jingle which informs the audience that it is the start of the radio show. it clearly informs the news is about to start and because different radio shows have different jingles your able to identify which show you are listening too. It has a good effect as it grabs the audiences attention with a sudden up beat sound.
This code and convention is similar to radio identification.This is where both presenters of the radio show are announced just before they start to announce the news. it is effective as the audience is able to recognise the presenters they usually listen to and also know the news is about to begin.
This is also another important code and convention. An interview acts as evidence towards the news item the presenter is talking about which can be very helpful when trying to engage listeners. It can be done outside, in the studio or even as a Vox pop.
The audio above shows when the presenter reminds the audience who they are and what radio station they are listening to. This is to inform and remind the audience where the news is coming from.
Another code and convention I was able to find in this 6 minutes of audio was no dead air. This is an important one as it constantly keeps the audience engaged. If there was long pauses and no sound when someone wasn't speaking the audience would get bored or not want to engage with the show.
VLOG:
Commercial radio:
one of the major differences between the radio broadcast is that commercial radio included adverts,
Content analysis using local radio news bulletin + NEWS VALUES.
with the information I learnt from the news value section, I applied it too this task of analyzing my chosen local bulletin,
understanding audiences using research methods -RAJAR:
Rajar was useful in giving me details about audience figures and helped my understating of the listeners of local radio news.
RADIO BROADCAST - Main task :
WEEK1:
During the first week, we were put into groups of four. My group was the following:
Jordan (6071): https://jordanjohnfrancois.blogspot.co.uk
Jordan (6071): https://jordanjohnfrancois.blogspot.co.uk
Henry(6066): http://henryhyseni.blogspot.co.uk
Beatriz(6106): http://beatriznenag321.blogspot.co.uk/
After getting into groups we had to decide what area we wanted to base our radio show on. Together we decided Oxford street as we were all familiar with the area and we really wanted to achieve meeting as many news values as possible. After having made this decision it was time to give everyone a role so we could equally share out the work, and everyone had something to do.
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| This is everyones roles in the group. |
Politics- VOX POP with teenagers on their opinion about trump.
Questions 1)How do you feel about Trump being elected president?
We thought a Vox Pop was the best way to get a variety of opinions and different view points.
Entertainment- Film premiere in Leicester Square. - Joe Sugg and Casper Lee hit the road.
Social- Oxford street lights switch on & Winter wonderland.
Oxford street lights switch on:
Winter Wonderland:
Oxford street lights switch on:
Winter Wonderland:
For information on Winter Wonderland we went to the official winter wonderland website where we learned it was the 10 year anniversary what there was to do there. We also used our own knowledge swell as all of us had previously visited Winter Wonderland before.
(insert sc of website)
W e also visited Winter wonderland to see if we could get any further information.
(insert video)
Crime- Car crash in Berwick street.
WEEK 1:
We started the first topic by looking online for any news stories within our area, then we came across this news story in Berwick street from www.metro.co.uk . There was a car crash and 2 people were injured. As a group we came to the conclusion that this was a news worthy story and worth adding it in out radio broadcast. Beatriz had also herd the story on a radio broadcast on Thursday so she knew quite a bit of information about it and from this we were able to construct a script.
Jordan was in charge of creating the jingle as he had previously learnt how to use this application before and enjoys making things like this.
We couldn't leave the jingle like this it needed to fit in smoothly with the show as in a normal radio show the jingle slowly fades into it and we want our radio broadcast to sound as realistic as possible. In order to do this we clicked on effects and clicked the fade out tool this enables you to select a certain part of the audio and the decrease the volume to how you see best fit. Once we finished using the fade out tool our jingle was ready.
we used the website free sound to select a short sound effect which would allow Beatriz to introduce the next presenter whilst making it clear to the audience.
Crime- Car crash in Berwick street.
WEEK 1:
We started the first topic by looking online for any news stories within our area, then we came across this news story in Berwick street from www.metro.co.uk . There was a car crash and 2 people were injured. As a group we came to the conclusion that this was a news worthy story and worth adding it in out radio broadcast. Beatriz had also herd the story on a radio broadcast on Thursday so she knew quite a bit of information about it and from this we were able to construct a script.
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| This is the script we created. |
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| FL STUDIO12.3 is the application used to create the jingle. |
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| Using fade out tool. |
We couldn't leave the jingle like this it needed to fit in smoothly with the show as in a normal radio show the jingle slowly fades into it and we want our radio broadcast to sound as realistic as possible. In order to do this we clicked on effects and clicked the fade out tool this enables you to select a certain part of the audio and the decrease the volume to how you see best fit. Once we finished using the fade out tool our jingle was ready.
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| free sound. |
News Item 2:
our second news item is the oxford street light switch on. This is a very known event as it happens every year and we thought it would be perfect for out radio broadcast. We were able to get further information about the event from twitter.
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| sc 1 |
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| sc2 |
This is the script Beatriz created. She put my voice in there to make a variety of voices rather than Henry constantly talking. we learned this is a good way to keep the audience engaged as the change in voice is something different.
Editing item2:
News Item 3:
when doing more research into our next news item Beatriz managed to find a new story that fit a lot of news values for our radio broadcast. including impact and proximity. A petition to close all retail on boxing day.
It fits the news value of impact as it effects the public, in particular people who enjoy shopping on boxing day. Also Proximity as its local, or radio station is based in oxford street and this is a very popular area for shopping.
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| final script. |
The 4 Th News item as going to be on Winter Wonder land which is a very fun event which is held at Hyde park every year and this year so happened to be the 10th anniversary. I did a lot of re search on the website about the activities you can do there, if anything was added due to the 10th anniversary, prices etc.
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| Winter wonderland website. |
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| Meeting to write script. |
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| Final script. |
News item 5:
Next was the interview. We were lucky enough to get an interview with a Winter wonderland employee . We got lots of information as we got to see winter wonderland from an employee perspective.
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| Jordan interviewing the Winter wonderland employee. |
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| the script for news item5. |
News Item 6:
This was about the film premier in Leicester square, Caspar and Joe hit the road. The two you tuber's had recently made a film, including another you tuber Ollie White.
here we are using a tool called 'sync lock'. This lets you get all the audio files you need, group them together so you can move everything in sync. This was very useful when trying to move the audio file in the correct place.
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| the interview script. I had to speak instead of Henry as it would sound better to have a male and female voice. |
FINAL PRODUCTION:
Evaluation Questions:
Evaluation Question 1:In what ways does your media product use, develop, or challenge forms and conventions of real media products?
How does your media product represents particular social groups?
Evaluation Question 3:
What kind of media institution might distribute your media product and why?
Evaluation Question 4:
Who would be the audience for your media product?
Evaluation Question 5:
How did you attract/address your audience?
Evaluation Question 6:
What have you learnt about technologies from the process of constructing this product?
Evaluation Question 7:
